“Superwoman,” the title of the inspirational new song and video by international superstar Alicia Keys from her multi-platinum selling album, As I Am, provides the ideal stage setting for the Reverso Squadra Lady by Jaeger-LeCoultre.
In the video directed by Chris Robinson, in addition to herself, Alicia Keys plays the role of several different inspiring female characters ranging from an astronaut to Nefertiti, representing them and their spirit and strength. On the wrist of the modern business woman and mother: the Reverso Squadra Lady.
The Reverso Squadra Lady beautifully reflects the video’s concept by capturing this multi-faceted feminine universe with two faces in one watch.
Jaeger-LeCoultre wanted to offer women a Reverso Squadra Collection embodying the fundamentals of the iconic Reverso and its unique swivel case, while also bearing the distinctive characteristics of the Reverso Squadra line: a square case and resolute character, along with a powerful and immediately recognisable design.
Quote from Chris Robinson: “As a musician, Alicia touches us, and as an actor on both the big and small screens, she always engages us. In this music video, we took the soul of the lyrics and created a memorable visual that resonates on a very personal and human level. This song is a celebration of women and their strength, captured in real moments.”
Picture shows on left, the
Reverso Squadra Lady Automatic: Loyal to the Reverso Squadra spirit, this feminine model features a silvered guilloché dial with a date indication cleverly inserted within the 6 o’clock numeral. A transparent case-back enables observers to admire the intricate mechanisms of time. A clever instant strap-change system enables the wearer to effect a quick and easy transformation.
On right, the
Reverso Squadra World Chronograph: distinguished by its contemporary reversible titanium case. On the front, it displays the chronograph functions, the large date and the day/night indication. Meanwhile, the back reveals its most original asset with a central disc showcasing the time anywhere in the world: in the dial centre, the 24 time zones are symbolised by 24 cities and a 24-hour rotating ring enables one to read the time around the world. Mechanical automatic movement, Jaeger-LeCoultre Calibre 753.
