Your privacy is important to Watchluxus.com. Therefore, Watchluxus.com is committed to respecting Your privacy and the confidentiality of Your personal data. This Privacy Statement is designed to assist You in understanding how Watchluxus uses and safeguards the information You provide in using Watchluxus' website www.watchluxus.com.

Feedback Information: any information that is reported to Watchluxus.com by filling in the feedback forms on the Website.

Passive Information: Information that is necessary in order to provide You with the desired functionality of the Watchluxus website.

Register Information: any information provided when voluntarily registering at the Website, including, but not limited to, name and password.

Watchluxusmeans under this Privacy Statement, WatchCollectionsdb SA., a company incorporated under the laws of Luxembourg, having its registered office at 22 Rue de Mamer, Kehlen, 8280, Luxembourg.

Website: the website located at www.watchluxus.com

You: You, the user of Watchluxus, also used in the form "Your" where applicable.

Contents

• What is Watchluxus and what services does it offer?
• What information does Watchluxus collect?
• How does Watchluxus use this information and for what purpose?
• To whom does Watchluxus transfer Your personal information?
• What are cookies and how does Watchluxus use them?
• How far does Watchluxus' responsibility extend?
• How does Watchluxus protect Your personal information?
• Can this Privacy Statement be modified?
• What rights do You have and how can You contact Watchluxus?

1. What is Watchluxus and what services does it offer?
WatchCollectionsdb SA is a company established under the laws of Luxembourg. Through its Website (Watchluxus.com), WatchCollectionsdb SA  offers you a database of luxury watches for research purposes and to assist with making a purchase.

2. What information does Watchluxus collect?
In order to provide some services, Watchluxus gathers and processes the following information.

• Register Information
• Feedback Information
• Passive Information
• Personal Information
• E-mail addresses

3. How does Watchluxus use this information and for what purpose?
Our primary purpose in collecting information is to provide You with a safe, smooth, efficient, and customized experience. We may use the information defined in this Privacy Statement to: provide the services and customer support You request; resolve disputes; enforce our Terms of Service; customize, measure, and improve the website; inform You about targeted marketing, service updates, and promotional offers unless You opt out; compare information for accuracy, and verify Your identity; provide other services for You as described when we collect the information. Additionally we may use Your information as described below.

• Register Information
  You do not need to register to use the website, but Register Information may be needed if You want to use particular services of Watchluxus.

• Feedback Information
  Any and all information which is voluntarily submitted to Watchluxus.com is used for the purposes of reviewing this feedback and improving Watchluxus services and Website. Watchluxus reserves the right to utilize anonymous information for marketing purposes, for instance by displaying selected comments on the Website or in other communications. Further, Watchluxus may from time to time ask you to provide information on your experiences which will be used to measure and improve quality. You are at no time in any obligation to provide any of such data. Watchluxus will never use any personally identifiable (feedback) information without Your explicit permission thereto.

• Passive Information
  Passive Information is automatically generated and is not stored centrally.  Watchluxus will only use this Passive Information, on an aggregated level, to provide You with better service or for statistical information.

• Personal Data any information that Watchluxus possesses relating to an identified or identifiable user of Watchluxus services.

• E-mail addresses
  Watchluxus respects the privacy of personal e-mail accounts and stores Your e-mail addresses just as securely as other Personal Data. Watchluxus will not send You unwanted e-mail messages or junk mail, and Your details will not be passed to third parties for their marketing purposes without Your explicit permission. However, Watchluxus may use e-mail to keep You up to date with news about services. If You do not want to be kept informed in this way by e-mail, please contact Watchluxus at info@watchluxus.com.

4. To whom does Watchluxus transfer Your personal information?

Except as provided below, Watchluxus shall not sell, rent, trade or otherwise transfer any Personal Data to any third party without Your explicit permission, unless it is obliged to do so under applicable laws or by order of the competent authorities.

Information collected on the Website may be stored and processed in any country in which Watchluxus and its affiliates maintain facilities, including outside of the EU. In this regard, or for purposes of sharing or disclosing data in accordance with this article 4, Watchluxus reserves the right to transfer information outside of Your country. By using Watchluxus You consent to any such transfer of information outside of Your country. As Watchluxus continues to develop its business, Watchluxus might sell or buy subsidiaries or business units. In such transactions as well as in the event Watchluxus or substantially all of its assets are acquired by a third party, personal information of Watchluxus users will generally be one of the transferred business assets. We reserve the right to include Your personal information, collected as an asset, in any such transfer to a third party. 

Third Party Advertising

Information about your visits to this site, such as number of times you have viewed an advert (but not your name, address, or other personal information), is used to serve adverts to you.

5. What are cookies and how does Watchluxus use them?

Cookies are pieces of information that Watchluxus will transfer to Your computer's hard drive through Your browser to enable Watchluxus' systems to recognize Your browser. Cookies also enable Watchluxus to gain information about the use of its Website and to enhance the Website accordingly to the preferences of the users.

The Help option on the toolbar of most browsers will tell You how to prevent Your browser from accepting new cookies, how to have the browser notify You when You receive a new cookie, or how to disable cookies altogether.  Watchluxus' cookies do not contain any identifying information. Please bear in mind that some personalized services may not be available if You choose to disable cookies.

Third Party Cookies

In the course of serving advertisements to this site, our third party advertiser may place or recognize a unique cookie on your browser.

6. How far does Watchluxus' responsibility extend?

The Website may contain links that will let You leave the Website and access another website. Linked websites are not under the control of Watchluxus and it is possible that these websites have a different privacy policy. The Privacy Statement applies solely to personal information that is acquired on the Website, so Watchluxus urges You to be careful when You enter any personal information online. Watchluxus accepts no responsibility or liability for these other websites.

7. How does Watchluxus protect Your personal information?

Watchluxus shall take appropriate organizational and technical measures to protect the Personal Data provided to it or collected by it, and shall not retain it any longer than permitted in order to perform its services or as required under relevant legislation. Your Personal Data can only be accessed by authorized employees of Watchluxus who need to have access to these data in order to be able to fulfill their given duties.

8. Can this Privacy Statement be modified?

Watchluxus reserves the right to modify the provisions of this Privacy Statement if deemed necessary. We will inform You of these changes by publishing the revised Privacy Statement at watchluxus.com/legal_information/privacy The revised Privacy Statement shall become effective within thirty (30) days of such publishing, unless You expressly accept the revised statement earlier by clicking on the accept button. You agree that the express acceptance by You, or Your continued use of the Watchluxus Service after the notice period of thirty (30) days, shall constitute Your acceptance of the Privacy Statement.

9. What rights do You have and how can You contact Watchluxus?

If You would like to exercise your right to view, correct, complete or remove Your Personal Data, please contact Watchluxus at info@watchluxus.com.  Within a reasonable period of time and upon verification of Your identity, Watchluxus will fulfill Your request, provided Watchluxus will not act contrary to applicable legislation by fulfilling Your request.

10. How long is Your Personal Data kept by Watchluxus?

Watchluxus will retain Your information for as long as is necessary to: (1) perform the Watchluxus Service; (2) carry out Watchluxus marketing activities; (4) comply with applicable legislation, regulatory requests and relevant orders from competent courts; (5) enforce our Terms of Service; or (6) fulfill any of the other purposes detailed in this Privacy Statement.

Watchluxus - 19^th June 2007